1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site work properly, remember your preferences, and understand how you use it. Some cookies are placed by us; others are placed by third parties whose services we use.
2. How We Use Cookies
We use cookies and similar tracking technologies on TearCatch.com for three purposes:
2.1 Essential Cookies (Always Active)
These cookies are required for the platform to function. They cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookie | Keeps you logged in during your visit | Session |
| Cookie consent preferences | Remembers your cookie choices | 12 months |
| Security tokens (CSRF) | Protects against cross-site request forgery | Session |
Legal basis: Legitimate interest (Art. 6(1)(f) GDPR) / strictly necessary under the ePrivacy Directive.
2.2 Analytics Cookies (Require Your Consent)
These cookies help us understand how visitors use TearCatch - which quizzes are popular, where people drop off, and how to improve the experience.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, ga* | Google Analytics | Distinguish unique users, measure page views and sessions | 13 months |
We use IP anonymization and do not link analytics data to your TearCatch account.
Legal basis: Consent (Art. 6(1)(a) GDPR).
2.3 Advertising Cookies (Require Your Consent)
These cookies are placed by advertising platforms to build a profile of your interests and show you relevant MILKIES ads across the internet. They also help us measure the effectiveness of our advertising.
| Cookie / Pixel | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, _fbc | Meta (Facebook/Instagram) | Track visits from Facebook ads, build Custom Audiences, enable retargeting | 90 days |
| _gcl_aw, _gcl_au | Google Ads | Track visits from Google ads, measure conversions | 90 days |
| _ttp, _ttclid | TikTok | Track visits from TikTok ads, enable retargeting | 13 months |
| _epik | Track visits from Pinterest ads, enable retargeting | 13 months |
When you consent to advertising cookies, we may also share the following identifiers with these platforms: hashed email address, mobile advertiser ID, and platform-specific click IDs (FBCLID, GCLID, TTCLID, EPIK). These are used to match you to your profile on the advertising platform.
Legal basis: Consent (Art. 6(1)(a) GDPR).
3. Your Cookie Choices
On Your First Visit
When you first visit TearCatch.com, you will see a cookie banner asking for your consent. You can:
- Accept all - Enables essential, analytics, and advertising cookies.
- Reject non-essential - Only essential cookies are used. No analytics or advertising tracking.
- Customize - Choose which categories to enable.
Changing Your Preferences
You can change your cookie preferences at any time by clicking "Cookie Settings" in the footer of any page on TearCatch.com, or by emailing [email protected].
Browser Settings
You can also block or delete cookies through your browser settings. Note that blocking essential cookies may prevent TearCatch from working properly.
4. Impact of Cookie Choices on Your Experience
| Choice | Impact |
|---|---|
| Accept all | Full experience. You may see relevant MILKIES ads on social media and Google. |
| Analytics only | Full quiz experience. We can measure usage to improve the platform. No ad targeting. |
| Essential only | Full quiz experience. No analytics or ad targeting. You may still see MILKIES ads, but they will not be personalized based on your TearCatch activity. |
Your cookie choices do NOT affect your access to TearCatch. You get the same quizzes regardless of your cookie preferences.
5. Do Not Track (DNT)
Some browsers send a "Do Not Track" signal. There is no universal standard for how websites should respond to DNT. We treat DNT signals as equivalent to rejecting advertising cookies.
6. California Residents
If you are a California resident, advertising cookies may constitute "sharing" of personal information under the CCPA/CPRA. You can opt out using:
- The cookie banner on TearCatch.com
- The "Do Not Sell or Share My Personal Information" link in our website footer
- The Global Privacy Control (GPC) signal from your browser - we honor GPC signals
7. More Information
For more details about how we process your data, see our Privacy Policy.
Contact: MILKIES Katarzyna Lew [email protected]
This Cookie Policy is effective as of April 2026.